PR Newswire Asia hosted a group of International MBA students from Moore School of Business in Beijing on Thursday, March 12, 2009. The Moore MBA students, accompanied by Dr. Hong Yan, associate professor of finance, and Jennifer Pan, managing director of ChinaSense, toured PR Newswire Asia’s sales, editorial and media services departments and attended a presentation conducted by Vivienne Li, assistant director of PR Newswire Asia.
The presentation included an overview of the Public Relations, Investor Relations and Newswire industries in China. The students learned about media market demands and how PR Newswire Asia’s business model meets those increasingly challenging and ever-changing requirements. In its role as a channel between businesses and their audiences, PR Newswire Asia offers not only distribution of text press release, but also distribution of photographs and video in multimedia packaging. PR Newswire Asia also offers multiple monitoring options for clients to gain tangible evidence of their return on investment for each communication via the newswire service. Following the presentation, the students participated in an open question and answer session, which covered topics such as press release writing styles, acceptable topics, distribution and monitoring services, and industry trends.
PR Newswire Asia values playing an active role in the education of the International MBA students from Moore School of Business. Managing Director of PR Newswire Asia, Yujie Chen, commented: “We’re very pleased to host the tour for the MBA students from the Moore School of Business. PR Newswire Asia is the industry pioneer in the press release distribution business in Asia and I believe this visit has provided some of the future business leaders a unique and first-hand opportunity to better understand the industry landscape and market conditions in China. This falls in line with our company’s overall mission, which is to enhance the communication between Asia and the west through our global media network, and we look forward to working with more organizations toward that end.”
